Fat Sams Case Study Overview
In recent years Fat Sams has grown in popularity, and reached a peak in 2005 winning the nightclub of the year at the Scottish Smirnoff BEDA Awards in Edinburgh. The success of the club is mainly due to the directors ability to react quickly to changes within the entertainment and nightclub industries, and when they heard of our unique way of marketing they could not wait to get it up and running.
“We have been looking for alternative forms of marketing to assist us in delivering promotional materials to our clientele. When we heard of the products Bloozy had to offer, we were immediately interested as this would allow us to market to people within our venue throughout the night without having additional costs of staff to do this job.” Angus Robb, Managing Director Fat Sams.
Since installing the system Fat Sams have seen fantastic results from the Bloozy system. On a single floor on a weekend night, around 400 bluetooth devices are detected regularly with around 20-25% accepting the promotional materials. Below are some examples of the kinds of materials Fat Sams have been sending out using their Bloozy Clubber system.
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